More than two decades of the rapid development of China PCB manufacturing industry,the size and competitiveness of a large number of Chinese enterprises are improved quickly and the enterprises also gain a foothold in the global market,which include many indigenous leader and many foreign companies based on the development of Chinese mainland.In the new list of 2012 electronic circuits top hundred,most companies are trying to maintain a stable pattern of past development. But with the Chinese PCB industry accounting for an increasing proportion of the world, at the backdrop which the growth rate between the global and Chinese PCB industry is convergence and the global demand is not optimistic, if China PCB manufacturers want to seek further development and still maintain a rapid and strong development trend, the challenges, difficulties and complexity they will face is increasing significantly. For the future development of the road, I have some thinking and practice for colleagues to share and reference.

First, it seems that based on their existing strengths and taking the scale development path are the most choice for most companies. Past indeed there are many success stories showing: in their well-informed market segment,they continue to expand the size by capital investment and try to achieve advantages of scale cost, so as to further enhance the market share and competitive advantage. Many companies though this route made better development by the past , and they kept walking more firmly. More new companies joined, they hoped to make a breakthrough by such a simple model, but with the growth of the market size slowdown or even stagnation, a large number of investment expansion must make the supply larger than demand.Disorderly and intense competition will make corporate profits widespread compressed.Investment income narrowed significantly and was even unprofitable.In recent years, this tend in China PCB industries becoming increasingly apparent and serious. In the future, expect to seek quality development though expanding the scale, especially the high quality expansion.For all china PCB enterprises,the road will become increasingly difficult.

Development pattern of cost-down is not easy to continue .Differentiation become the inevitable choice of development model. Some successful exploration shows that technology constantly is upgraded;product innovation is promoted;so they can enter higher and more high-end product market.Such as the IC board, the product market has great room for growth, and it is relatively promising areas of development, but to form an effective and competitive global supply capacity, the enterprise not only has a very large threshold of investment between funds and equipment,but also key technologies and long-term preparations of talents are the key to success.For some of PCB counterparts with the weaker in the overall strength , the choice of the product market may be some temporary difficulties;For most companies,they form advantages of research and production in a subdivision area,such as high-frequency material products, high-end metal-based products and PCB used in special field.Then they will increase the success rate by trying their best.For all the PCB manufacturing companies, supply capacity of mastering new technology and new product supply capacity needs long term accumulation and unremitting pursuit in technology research . Making the enterprise bigger is not the only choice for China PCB enterprises, while making the enterprise stronger is the inevitable requirement that we are able to develop long-term, and at the same time, I firmly believe that only continiously investment and upgrading of R & D capabilities is the only way for Chinese enterprises to became stronger.

From Fastprint’s own development path choice , we are practicing the developing mode of differentiation Founded twenty years, we strive to make fast delivery capability in the field of sample and small batch. we make breakthrough innovation in the management of operation mode, and avoid to enter price competition pattern which just rely on the cost.We has been widely recognized in the market and target customers, and has also made its own development;In recent years, the one-stop technology services the company stressed , is leading the strategic orientation that the company bases on the characteristic manufacturer and gradually transfer to technology service.Hope to create development path to create more value for customers.Under the globalization market pattern in the future, we profoundly realize: enterprise only accurately and firmly grasp the needs of customers and market trends, and train the core capacity that can meet the market demand,so they can be on the right long-term road.And in this process, China PCB peers should not only reach how to survive in the rat race, more they should think is to seek most appropriate and most conducive position in global competitive landscape.We should use an open mind to grow up and seek joint development space and get more success from integration and complementary of each other.